Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - xv, 800 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130807958
98025191
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3K6 1999
647.94/068/8
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - xv, 800 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130807958
98025191
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3K6 1999
647.94/068/8