Consumer behavior :
Additional authors:
Della Bitta, Albert J.
Series:
McGraw-Hill series in marketing
Edition statement:3rd ed.
Published by :
McGraw-Hill,
(New York :)
Physical details: xxiii, 726 p. : ill. (some col.) ; 24 cm.
ISBN:0070387648.
Year: 1988
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.3.L68 1988 (Browse shelf (Opens below)) | C.1 | Available | 5353/15 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.3.B5 1990 Contemporary cases in consumer behavior / | HF5415.3.C45 1985 Marketing :a behavioural analysis / | HF5415.3.E53 1993 Consumer behavior / | HF5415.3.L68 1988 Consumer behavior : | HF5415.3.P468 1993 Consumer behavior and marketing strategy / | HF5415.3.P468 1993 Consumer behavior and marketing strategy / | HF5415.3.W536 1990 Consumer behavior / |
Includes bibliographies and index.
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