Consumer behavior :
Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York : McGraw-Hill, c1988. - xxiii, 726 p. : ill. (some col.) ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070387648
87027979
Consumer behavior.
Consumer behavior--Case studies.
HF5415.3.L68 1988
658.8/34
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York : McGraw-Hill, c1988. - xxiii, 726 p. : ill. (some col.) ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070387648
87027979
Consumer behavior.
Consumer behavior--Case studies.
HF5415.3.L68 1988
658.8/34