Cases in public relations management /

by Swann, Patricia. Published by : Routledge/Taylor and Francis Group, (New York :) Physical details: ix, 388 p. : ill. ; 25 cm. ISBN:9780415878937. Year: 2010 Item type: Book
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Riara University Library
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Originally published: 2008.

Includes bibliographical references and index.

The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.

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