Cases in public relations management /
Swann, Patricia.
Cases in public relations management / Patricia Swann. - New York : Routledge/Taylor and Francis Group, 2010. - ix, 388 p. : ill. ; 25 cm.
Originally published: 2008.
Includes bibliographical references and index.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
9780415878937
2010012370
Public relations--Management--Case studies.
HD59.S93 2010
Cases in public relations management / Patricia Swann. - New York : Routledge/Taylor and Francis Group, 2010. - ix, 388 p. : ill. ; 25 cm.
Originally published: 2008.
Includes bibliographical references and index.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
9780415878937
2010012370
Public relations--Management--Case studies.
HD59.S93 2010