Marketing plans : how to prepare them, how to use them / (Record no. 598)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00960cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16561402 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101202s2011 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470669976 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M35 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : how to prepare them, how to use them / |
| Statement of responsibility, etc | Malcolm McDonald and Hugh Wilson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester : |
| Name of publisher, distributor, etc | John Wiley and Sons Ltd , |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 573 p. : |
| Other physical details | ill. (some col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Hugh |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover image |
| Uniform Resource Identifier | <a href="http://catalogimages.wiley.com/images/db/jimages/9780470669976.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470669976.jpg</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 24/10/2011 | Purchase | 5 | 1 | HF5415.13.M35 2011 | 2262/11 | 04/12/2015 | 24/11/2015 | C.1 | 24/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 24/10/2011 | Purchase | 1 | 1 | HF5415.13.M35 2011 | 2263/11 | 10/10/2014 | 10/09/2014 | C.2 | 24/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 24/10/2011 | Purchase | 3 | HF5415.13.M35 2011 | 2261/11 | 25/09/2014 | 08/09/2014 | C.3 | 24/10/2011 | Book |