Marketing plans : how to prepare them, how to use them /
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. - 7th ed. - Chichester : John Wiley and Sons Ltd , 2011. - xvi, 573 p. : ill. (some col.)
Includes bibliographical references and index.
9780470669976
Marketing--Management.
Marketing--Planning.
HF5415.13.M35 2011
Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. - 7th ed. - Chichester : John Wiley and Sons Ltd , 2011. - xvi, 573 p. : ill. (some col.)
Includes bibliographical references and index.
9780470669976
Marketing--Management.
Marketing--Planning.
HF5415.13.M35 2011