Strategic brand management / (Record no. 4482)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01171cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21856679 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330144145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210104s2015 ilua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020304789 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936572861 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 21856679 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)954101843 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SINAP |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | SINAP |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | OCLCQ |
| -- | YDX |
| -- | INU |
| -- | IPAAE |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15.C468 2025 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 CHE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc | Alexander Chernev, Kellogg School of Management, Northwestern University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 207 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| Source of heading or term | fast |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 30/03/2026 | HF5415.15.C468 2025 | 10890/26 | 08/04/2026 | C.1 | 30/03/2026 | Book | ||||||
| Riara University Library | Riara University Library | General stack | 30/03/2026 | HF5415.15.C468 2025 | 10891/26 | 30/03/2026 | C.2 | 30/03/2026 | Book |