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Strategic brand management /

Chernev, Alexander,

Strategic brand management / Alexander Chernev, Kellogg School of Management, Northwestern University. - Fourth edition. - viii, 207 pages : illustrations (some color) ; 24 cm

Includes bibliographical references and index.

ISBN: 9781936572861

LCCN: 2020304789

Subjects--Topical Terms:
Product management.
Brand name products.
Strategic planning.
Brand name products.
Product management.
Strategic planning.

LC Class. No.: HF5415.15.C468 2025

Dewey Class. No.: 658.8343 CHE

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