Marketing research :the pacific rim edition / (Record no. 3866)

000 -LEADER
fixed length control field 00938nam a2200301 a 4500
001 - CONTROL NUMBER
control field 699596
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170410100012.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960709s1996 sa b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96167378
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470805022
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code f-sa---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2.A25 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, A. David
245 00 - TITLE STATEMENT
Title Marketing research :the pacific rim edition /
Statement of responsibility, etc David A. Aaker, V. Kumar, George S. Day & Meredith Lawley
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 586 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Geographic subdivision South Africa.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lawley, Meredith
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 10/04/2017   HF5415.2.A25 2005 8791/16 10/04/2017 C.1 10/04/2017 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.