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Marketing research :the pacific rim edition /

Aaker, A. David

Marketing research :the pacific rim edition / David A. Aaker, V. Kumar, George S. Day & Meredith Lawley - Australia John Wiley & Sons c2005. - xviii, 586 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780470805022

LCCN: 96167378

Subjects--Topical Terms:
Marketing research.
Marketing research--South Africa.

LC Class. No.: HF5415.2.A25 2005

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