Marketing : Creating and Delivering Value / (Record no. 3636)

000 -LEADER
fixed length control field 01012cam a22003014a 4500
001 - CONTROL NUMBER
control field 15981573
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161018101006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2011 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009046409
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131273122
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136102433
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.Q47 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Quester, Pascale G.
Fuller form of name (Gary M.)
245 10 - TITLE STATEMENT
Title Marketing : Creating and Delivering Value /
Statement of responsibility, etc Pascale G. Quester...(et. al.)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc McGraw Hill
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 926 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mcguiggan
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 18/10/2016   HF5415.Q47 2007 7837/16 18/10/2016 C.1 18/10/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.