Global marketing / (Record no. 3559)

000 -LEADER
fixed length control field 01064cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17001692
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161014103352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111017s2013 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011042361
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137042685
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn757935769
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- CDX
-- BWX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416.K44 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan,Warren
245 10 - TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc Warren Keegan and Mark Green
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 621 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Green,Mark
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 14/10/2016 2 HF1416.K44 2011 8405/16 16/09/2021 09/09/2021 C.1 14/10/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.