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Global marketing /

Keegan,Warren

Global marketing / Warren Keegan and Mark Green - Boston : Pearson, c2011. - 621 p. : ill., maps ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780137042685

LCCN: 2011042361

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

LC Class. No.: HF1416.K44 2011

Dewey Class. No.: 658.8/4

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