Marketing research : An Applied Orientation (Record no. 3023)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01188cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13711880 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160830120010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040907s2006 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004057811 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780724810161 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.M35 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Relator code | http://opac.riarauniversity.ac.ke:8080/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=2137&op=duplicate#tab1XX |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : An Applied Orientation |
| Statement of responsibility, etc | Naresh Malhotra...[et al.[ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia |
| Name of publisher, distributor, etc | Pearson Educators |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 811 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (3 1/2 in.) |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 726-749) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hall, John |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shaw, Mike |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oppenheim, Peter |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 30/08/2016 | HF5415.2.M35 2001 | 8236/16 | 30/08/2016 | C.1 | 30/08/2016 | Book |