Marketing research : An Applied Orientation
Malhotra, Naresh
Marketing research : An Applied Orientation Naresh Malhotra...[et al.[ - Australia Pearson Educators c2001. - vi, 811 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 726-749) and indexes.
9780724810161 (alk. paper)
2004057811
Marketing research.
HF5415.2.M35 2001
658.8/3
Marketing research : An Applied Orientation Naresh Malhotra...[et al.[ - Australia Pearson Educators c2001. - vi, 811 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 726-749) and indexes.
9780724810161 (alk. paper)
2004057811
Marketing research.
HF5415.2.M35 2001
658.8/3