Marketing research / (Record no. 287)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01022cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15956311 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091022r20102001njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009043730 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470524619 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn401167211 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.A25 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Aarker, David A. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | David A. Aaker ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Nature and scope of marketing research-- Data collection--Data analysis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone, Robert P. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 14/10/2011 | Purchase | 5 | 1 | HF5415.2.A25 2010 | 2137/11 | 23/01/2020 | 19/09/2019 | C.1 | 14/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 14/10/2011 | Purchase | 5 | 2 | HF5415.2.A25 2010 | 2139/11 | 29/07/2016 | 16/07/2016 | C.2 | 14/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 14/10/2011 | Purchase | RES HF5415.2.A25 2010 | 2138/11 | 03/06/2015 | C.3 | 14/10/2011 | Book |