Marketing research /
Marketing research / David A. Aaker ... [et al.]. - 10th ed. - Hoboken, NJ : John Wiley, 2010. - xvii, 701 p. : ill.
Includes bibliographical references and index.
Nature and scope of marketing research-- Data collection--Data analysis
9780470524619
2009043730
Marketing research.
HF5415.2.A25 2010