The marketing plan : (Record no. 283)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00813cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2055698 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930222s1990 enka bs 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93118369 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749437480 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.W47 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing plan : |
| Remainder of title | a practitioner's guide / |
| Statement of responsibility, etc | John Westwood. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 2 | HF5415.13.W47 2002 | 2126/11 | 17/02/2015 | 11/02/2015 | C.1 | 13/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 1 | HF5415.13.W47 2002 | 2127/11 | 15/12/2014 | 25/11/2014 | C.2 | 13/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 3 | HF5415.13.W47 2002 | 2125/11 | 19/05/2023 | 12/01/2023 | C.3 | 13/10/2011 | Book |