The marketing plan :
Westwood, John
The marketing plan : a practitioner's guide / John Westwood. - 3rd ed. - London : Kogan Page, 2002. - 218 p. : ill.
Includes bibliographical references and index.
9780749437480
93118369
Marketing--Management.
HF5415.13.W47 2002
The marketing plan : a practitioner's guide / John Westwood. - 3rd ed. - London : Kogan Page, 2002. - 218 p. : ill.
Includes bibliographical references and index.
9780749437480
93118369
Marketing--Management.
HF5415.13.W47 2002