Managing marketing in the 21st century :developing and implementing the market strategy / (Record no. 2379)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01100cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14873353 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160714130429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070601s2007 nyua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007930021 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0979734401 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780979734403 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn213483196 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZCU |
| Transcribing agency | ZCU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.C264 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel. |
| 245 10 - TITLE STATEMENT | |
| Title | Managing marketing in the 21st century :developing and implementing the market strategy / |
| Statement of responsibility, etc | Noel Capon ; with James Mac Hulbert. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Managing marketing in the twenty-first century |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Developing & implementing the market strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bronxville, N.Y. : |
| Name of publisher, distributor, etc | Wessex Inc., |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hulbert, James M. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | pccadap |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 14/07/2016 | HF5415.13.C264 2007 | 7361/16 | 14/07/2016 | C.1 | 14/07/2016 | Book |