Managing marketing in the 21st century :developing and implementing the market strategy /
Capon, Noel.
Managing marketing in the 21st century :developing and implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon ; with James Mac Hulbert. - Bronxville, N.Y. : Wessex Inc., 2007. - 1 v. (various pagings) : ill. ; 28 cm.
Includes bibliographical references and index.
0979734401 (pbk.) 9780979734403 (pbk.)
2007930021
Marketing--Management.
HF5415.13.C264 2007
Managing marketing in the 21st century :developing and implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon ; with James Mac Hulbert. - Bronxville, N.Y. : Wessex Inc., 2007. - 1 v. (various pagings) : ill. ; 28 cm.
Includes bibliographical references and index.
0979734401 (pbk.) 9780979734403 (pbk.)
2007930021
Marketing--Management.
HF5415.13.C264 2007