Market segmentation (Record no. 2128)

000 -LEADER
fixed length control field 00788cam a2200277 4500
001 - CONTROL NUMBER
control field 2182128
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160613102020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 720314s1972 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 70162351
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135575796
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.M33 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm,
Dates associated with a name
245 10 - TITLE STATEMENT
Title Market segmentation
Statement of responsibility, etc Malcolm McDonald & Ian Dunbar
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London,
Name of publisher, distributor, etc Macmillan Business
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 271 p.
Other physical details illus.
Dimensions 24 cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price $10.95
490 0# - SERIES STATEMENT
Series statement Prentice-Hall international series in management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 255-279.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dunbar, Ian
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 13/06/2016 2 HF5548.8.F46 2005 5835/15 23/05/2022 06/05/2022 06/05/2022 C.1 13/06/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.