Market segmentation

McDonald, Malcolm,

Market segmentation Malcolm McDonald & Ian Dunbar - London, Macmillan Business 1995 - xvii, 271 p. illus. 24 cm. - Prentice-Hall international series in management .

Bibliography: p. 255-279.

0135575796

70162351


Market segmentation.

HF5415.M33 1995

658.8

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