Essentials of global marketing / (Record no. 2106)

000 -LEADER
fixed length control field 01252cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15264780
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160531154402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080417s2008 enkahbc b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008017536
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717843 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273717847 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn225852450
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)225852450
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416.H65 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
245 10 - TITLE STATEMENT
Title Essentials of global marketing /
Statement of responsibility, etc Svend Hollensen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, Essex, England :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 494 p. :
Other physical details col. ill., facsims., 1 map, ports. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Shortened version of: Global marketing. 4th ed. 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
Title of a work Global marketing.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0816/2008017536.html">http://www.loc.gov/catdir/toc/ecip0816/2008017536.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 31/05/2016 1 HF1416.H65 2008 6932/16 09/06/2021 24/05/2021 C.1 31/05/2016 Book
          Riara University Library Riara University Library General stack 01/07/2016   HF1416.H65 2008 7396/16 01/07/2016   C.2 01/07/2016 Book
          Riara University Library Riara University Library General stack 09/08/2016   HF1416.H65 2008 8137/16 09/08/2016   C.3 09/08/2016 Book
          Riara University Library Riara University Library General stack 18/09/2018   HF1416.H65 2008 10052/18 18/09/2018   C.4 18/09/2018 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.