Essentials of global marketing /

Hollensen, Svend.

Essentials of global marketing / Svend Hollensen. - Harlow, Essex, England : Pearson Education, 2008. - xxviii, 494 p. : col. ill., facsims., 1 map, ports. ; 27 cm.

Shortened version of: Global marketing. 4th ed. 2007.

Includes bibliographical references and index.

9780273717843 (pbk.) 0273717847 (pbk.)

2008017536


Export marketing.
Export marketing--Case studies.

HF1416.H65 2008

658.8/4

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.