Global marketing :an interactive approach / (Record no. 2101)

000 -LEADER
fixed length control field 01042cam a2200313 a 4500
001 - CONTROL NUMBER
control field 13435342
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160530125415.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031215s2004 mauab b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001131499
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618005080
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm52802142
040 ## - CATALOGING SOURCE
Original cataloging agency OSU
Transcribing agency OSU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416.G54 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/7
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gillespie, Kate.
245 10 - TITLE STATEMENT
Title Global marketing :an interactive approach /
Statement of responsibility, etc Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Houghton Mifflin Co.,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 553 p. :
Other physical details ill. (some col.), col. maps ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jeannet, Jean-Pierre.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hennessey, Hubert D.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 30/05/2016 2 HF1416.G54 2004 6981/16 09/09/2016 09/09/2016 C.1 30/05/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.