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Global marketing :an interactive approach /

Gillespie, Kate.

Global marketing :an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. - Boston : Houghton Mifflin Co., 2004. - xxii, 553 p. : ill. (some col.), col. maps ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0618005080

LCCN: 2001131499

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

LC Class. No.: HF1416.G54 2004

Dewey Class. No.: 658.8/7

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