Marketing management :an Asian perspective / (Record no. 2100)

000 -LEADER
fixed length control field 01072cam a2200325 a 4500
001 - CONTROL NUMBER
control field 13294899
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160530125142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030717s2003 si a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003411922
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131001353 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131066250 (hard)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003411922
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Library of Congress -- Jakarta Overseas Office
Terms of availability S[dollar]42.90
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lcode
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.M253 2003
245 00 - TITLE STATEMENT
Title Marketing management :an Asian perspective /
Statement of responsibility, etc Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore ;
-- New York :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 771 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origode
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 30/05/2016 2 HF5415.13.M253 2003 6982/16 01/08/2016 12/07/2016 C.1 30/05/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.