Marketing management :an Asian perspective /
Marketing management :an Asian perspective /
Philip Kotler ... [et al.].
- 3rd ed.
- Singapore ; New York : Prentice Hall, 2003.
- xxvi, 771 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
0131001353 (pbk.) 0131066250 (hard)
Library of Congress -- Jakarta Overseas Office S[dollar]42.90
2003411922
Marketing--Management.
Marketing--Asia--Case studies.
HF5415.13.M253 2003
Includes bibliographical references and indexes.
0131001353 (pbk.) 0131066250 (hard)
Library of Congress -- Jakarta Overseas Office S[dollar]42.90
2003411922
Marketing--Management.
Marketing--Asia--Case studies.
HF5415.13.M253 2003