Strategic market management / (Record no. 2084)

000 -LEADER
fixed length control field 00914cam a22002774a 4500
001 - CONTROL NUMBER
control field 15370163
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160420130509.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080717s2008 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008274680
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470059869
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470056231 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.A23 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 322 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0805/2008274680.html">http://www.loc.gov/catdir/toc/fy0805/2008274680.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 20/04/2016 3 HF5415.13.A23 2007 5887/15 22/11/2017 11/10/2017 C.1 20/04/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.