Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - European ed. - Hoboken, NJ : Wiley, c2007. - xii, 322 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9780470059869 0470056231 (pbk. : alk. paper)

2008274680


Marketing--Management.

HF5415.13.A23 2007

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.