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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - European ed. - Hoboken, NJ : Wiley, c2007. - xii, 322 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470059869 0470056231 (pbk. : alk. paper)

LCCN: 2008274680

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.A23 2007

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