Modern marketing / (Record no. 1556)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00850nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4437933 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150319110639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940209s1993 enk 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94116903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 071210853X (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)29223141 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.J445 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank William. |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing / |
| Statement of responsibility, etc | Frank Jefkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | M + E, |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 339 p. ; |
| Dimensions | 22 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | M & E handbook series, |
| International Standard Serial Number | 0265-8828 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | M. & E. handbook series. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 19/03/2015 | HF5415.J445 1993 | 5373/15 | 19/03/2015 | C.1 | 19/03/2015 | Book |