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Modern marketing /

Jefkins, Frank William.

Modern marketing / Frank Jefkins. - 3rd ed. - London : M + E, 1993. - x, 339 p. ; 22 cm. - M & E handbook series, 0265-8828 . - M. & E. handbook series. .

Includes index.

ISBN: 071210853X (pbk)

LCCN: 94116903

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.J445 1993

Dewey Class. No.: 658.8

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