Global marketing /
Keegan, Warren J. 2000
Global marketing / Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000. - xxii, 594, [23] p. : ill., maps ; 26 cm.
Rev. ed. of: Principles of global marketing. 1st ed. c1997.
Includes bibliographical references and index.
0130842680 (pbk.)
99028242
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K443 2000
658.8/48
Global marketing / Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000. - xxii, 594, [23] p. : ill., maps ; 26 cm.
Rev. ed. of: Principles of global marketing. 1st ed. c1997.
Includes bibliographical references and index.
0130842680 (pbk.)
99028242
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K443 2000
658.8/48