Normal view MARC view ISBD view

Strategic management in the media :from theory to practice /

Küng, Lucy.

Strategic management in the media :from theory to practice / Lucy Küng. - 2nd ed. - London ; Thousand Oaks, Calif. : SAGE, 2008. - 248 p. : ill. ; 25 cm.

Includes bibliographical references (p. [224]-239) and index.

ISBN: 9781412903127 (hbk.) 9781412903134 (pbk.)

LCCN: 2007938105

Nat. Bib. No.: GBA680502 bnb

Nat. Bib. Agency Control No.: 013557797 Uk

Subjects--Topical Terms:
Mass media--Management.
Strategic planning.

LC Class. No.: P96.K86 2017

Dewey Class. No.: 302.23068

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Databases (Google Scholar) Online Stores (Bookfinder.com)