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Marketing Principles and Best Practices

Hoffman, Douglas.

Marketing Principles and Best Practices Douglas Hoffman (et...al) - 3rd ed. - Australia Thomson South- western c2005 - xl, 598p.

Includes bibliographical references(end notes) and index

ISBN: 0324225180

Subjects--Topical Terms:
Principles of marketing
Best practices in marketing

LC Class. No.: HF5415.H644 2005

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