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Marketing Principles and Practice

Adcock, Dennis

Marketing Principles and Practice Dennis Adcock, Ray Bradfield, Al Halborg & Caroline Ross. - 2nd ed. - London Pitman Publishing 1995 - ix, 420p. ill. 25cm.

includes glossary and index

ISBN: 9780273607342

Subjects--Topical Terms:
Marketing-Principles and Practice--Principles and Practice

LC Class. No.: HF5415.M36 1995

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