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Hoffman, Douglas
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Lovelock,Christopher...
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management
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services marketing
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Services Marketing
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Services Marketing: People,technology,strategy/
by
Lovelock,Christopher & Wirtz Jochen
Publication:
Boston; Pearson: 2011 . 648p:
Date:
2011
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[
HD 9980.5 L68 2011
] (3),
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Services Marketing; concepts, strategies and cases
by
Hoffman, Douglas
Publication:
South Melbourne, Victoria Cengage Learning 2010 . xx, 470p;
Date:
2010
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[
HD9980.H585 2010
] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.
