Contemporary advertising and integrated marketing communications /

by Arens, William F.
Additional authors: Weigold, Michael F. | Arens, Christian.
Edition statement:13th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xl, 774 p. ill. (some col.) ISBN:9780071220606.
Subject(s): Advertising.
Year: 2011 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
HF5821.A74 2011 (Browse shelf (Opens below)) C.1 Available 1952/11
Riara University Library
HF5821.A74 2011 (Browse shelf (Opens below)) C.2 Available 1953/11
Riara University Library
HF5821.A74 2011 (Browse shelf (Opens below)) C.3 Available 1954/11
Total holds: 0

Prev. ed. has title: Contemporary advertising.

Includes index.

Advertising perspectives-- Crafting marketing and advertising strategies-- Creating advertisements and commercials-- Using advertising commercials-- Using advertising media-- Intergrating advertising

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