Marketing management /

by Czinkota, Michael R.
Additional authors: Kotabe, Masaaki.
Edition statement:2nd ed. Published by : South-Western College Pub., (Cincinnati :) Physical details: xxv, 598 p. : col. ill. ; 28 cm. ISBN:0324022034 (hardcover).
Subject(s): Marketing -- Management. | Marketing -- Management -- Case studies.
Year: 2001 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.C95 2001 (Browse shelf (Opens below)) C.1 Available 7495/16
Total holds: 0

Includes bibliographical references and indexes.

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