Global marketing management /

by Kotabe, Masaaki.
Additional authors: Helsen, Kristiaan.
Edition statement:3rd ed. Published by : Wiley, (Hoboken, NJ :) Physical details: xxii, 694 p. : ill. (some col.), maps ; 29 cm. ISBN:9780471230625.
Subject(s): Export marketing -- Management. | International business enterprises -- Management.
Year: 2004 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF1416.K68 2004 (Browse shelf (Opens below)) C.1 Available 7122/16
Total holds: 0

Includes bibliographical references and indexes.

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