Global marketing management /

by Kotabe, Masaaki.
Additional authors: Helsen, Kristiaan.
Edition statement:2nd ed. Published by : Wiley, (New York :) Physical details: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm. ISBN:0471372897 (cloth : alk. paper).
Subject(s): Export marketing -- Management. | International business enterprises -- Management.
Year: 2001
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
HF1416.K68 2001 (Browse shelf (Opens below)) C.1 Available 7698/16
Total holds: 0

Includes bibliographical references and indexes.

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