Services marketing /

by Zeithaml, Valarie A.
Additional authors: Bitner, Mary Jo.
Series: McGraw-Hill series in marketing Published by : McGraw Hill, (New York :) Physical details: xx, 700 p. : ill., maps ; 25 cm. ISBN:0070782504 (acidfree paper).
Subject(s): Service industries -- Marketing. | Customer services. | Marketing.
Year: 1996 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HD9980.5.Z45 1996 (Browse shelf (Opens below)) C.1 Available 9027/17
Total holds: 0

Includes bibliographical references and index.

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