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Consumer behavior and marketing strategy / by Peter, J. Paul. Publication: Homewood, IL : Irwin, 1993 . xxvii, 772 p., [16] p. of plates : 24 cm. Date: 1993 Availability: Items available: General stack [HF5415.3.P468 1993] (2),
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Understanding consumer behavior / by Peter, J. Paul. Publication: Burr Ridge, Ill. : Irwin, 1994 . xv, 485 p. : 26 cm. Date: 1994 Availability: Items available: General stack [HF5415.33.U6P48 1994] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.