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Essentials of marketing : a marketing strategy planning approach / by Perreault, William D. Publication: New York : McGraw-Hill/Irwin, 2010 . xxxix, 691 p. : Date: 2010 Availability: Items available: [HF5415.P47 2010] (3),
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Basic marketing : a managerial approach / by McCarthy, E. Jerome Publication: Homewood, Ill. : Irwin, 1987 . xviii, 749 p. : , System requirements for disk (version 1.0): IBM PC. | Includes indexes. 25 cm. + Date: 1987 Availability: Items available: General stack [HF5415.13.M369 1987] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.