Strategic marketing :creating competitive advantage /

by West, Douglas C.
Additional authors: Ford, John B. -- (John Battice), -- 1949- | Ibrahim, Essam.
Published by : Oxford University Press, (Oxford ; | New York :) Physical details: xxv, 517 p. : ill. ; 25 cm. ISBN:9780199273980 (pbk.); 0199273987 (pbk.).
Subject(s): Marketing -- Decision making. | Marketing -- Management.
Year: 2006
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.135.W47 2006 (Browse shelf (Opens below)) C.1 Available 5689/15
Total holds: 0

Includes bibliographical references and index.

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