Today's public relations : an introduction /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HM1221.H43 2006 (Browse shelf (Opens below)) | C.1 | Available | 4315/13 | ||
| Riara University Library | HM1221.H43 2006 (Browse shelf (Opens below)) | C.2 | Available | 4316/13 | ||
| Riara University Library | HM1221.H43 2006 (Browse shelf (Opens below)) | C.3 | Available | 4317/13 | ||
| Riara University Library General stack | HM1221.H43 2006 (Browse shelf (Opens below)) | C.4 | Available | 5940/15 | ||
| Riara University Library General stack | HM1221.H43 2006 (Browse shelf (Opens below)) | C.5 | Available | 5939/15 | ||
| Riara University Library General stack | HM1221.H43 2006 (Browse shelf (Opens below)) | C.6 | Available | 5938/15 |
Includes bibliographical references and index.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
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