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Managing services marketing : text and readings / by Bateson, John E. G. Publication: Fort Worth : Dryden Press, 1992 . xiv, 594 p. : 24 cm. Date: 1992 Availability: Items available: General stack [HD9980.5.B38 1991] (3),
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Essentials of services marketing / by Hoffman, K. Douglas. Publication: Fort Worth : Harcourt College Publishers, 2002 . xxi, 569 p. : , A variety of multi-media instructional aids are available to supplement the text. 24 cm. Date: 2002 Availability: Items available: General stack [HD 9980.5.H644 2002] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.