Principles of marketing /

by Kotler, Philip,
Additional authors: Armstrong, Gary -- (Gary M.), -- author. | Balasubramanian, Sridhar, -- author.
Edition statement:Nineteenth edition. Physical details: xxi, 744 pages : color illustrations ; 29 cm ISBN:9780137864898.
Subject(s): Marketing.
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.K636 2024 (Browse shelf (Opens below)) C.1 Available 10876/26
Riara University Library
General stack 		HF5415.K636 2024 (Browse shelf (Opens below)) C.2 Available 10877/26
Total holds: 0

Revised edition of Principles of marketing, 2019.

Includes bibliographical references and index.

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

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